General Description of the
Assignment
This assignment
requires you to write two one-page compositions based on various components of
the course so far, including the
Waving Hand
Exercises in each Learning Unit. These must be written in
proper language but do not have to follow the strict format of a
formal essay.
Purpose of the Assignment
One major purpose of the assignment is to
help you learn the material through applying theory to practice; a
second major purpose is to encourage you to keep up with the work
and to join in the discussion; a third purpose is to help you
improve your writing skills.
Deadlines
Do not leave this assignment until the last
minute; you won't be able to do it in a short period of
time. Although the course is
planned so students can work to some extent at their own pace,
this does not mean you can leave everything until the last week
and past history has shown Internet students to be just as
vulnerable to the sin of procrastination as the general student
population. Join the Discussion Group early and write regularly. Submit this
assignment by the deadline listed in your
Course Syllabus.
Marks on the Assignment
This assignment is worth 20% of your final mark and you will know
the mark for that 20% before the Drop-Without-Failure date.
There are 2 questions to be answered and each one is given equal weight. Note that
Question 2 also
contains my evaluation of your contribution to the Discussion
Group and that is influenced to a large extent by how frequently
you not only post to the Discussion Group but join in
discussion as well.
If you do not wish to be marked in
comparison to others in the course, now is the time to drop this
course, before the "drop without academic penalty" deadline,
because comparison to your peers is part of the evaluation scheme
of this course. Because this is a "contributions"
assignment, you do not receive credit for postings sent in the
several
days before the assignment is due as they do not
contribute to the discussion. To improve your marks, read
in the
Policy Page on Grading about
How to
Make a Better Grade, and check out the links under
Evaluation Summary and
Assignment Description on the Course Syllabus to read about
good writing.
Although
that page talks about formal paper structure, you do not have to
do that here, but do
give your paper some structure; don't just babble
for a page and then quit.
How to Write Your Answers
Number your answers to the
questions
in the order they are asked. For each question,
write not more than one typed page;
I do not read beyond the first page for each
question, so anything you put on a second or third page will not
be read and will not gain (and may lose) you marks.
When writing your answers, do not use broad
generalities; answer using the language of the subject you are
studying - Marketing, and the specifics of any video or case or
theory to
which you might refer. Remember to use Marketing
theory; even a fourth grade student can can talk
at a basic level about what
they observe in the world of Marketing; a university student meets
the requirement of a higher level of dialogue by using Marketing theory, terminology,
and concepts to analyze what is observed.
How To Prepare Your Document When
preparing the paper to hand it in, ensure that all pages are
single-spaced, in black type in not less than
11-point font (Times New Roman is best, and use only one font), with not less than 1 inch margins all
around, in portrait format not landscape, in single column
format, keeping everything as simple as possible - no fancy
graphics, no charts, no pictures, no colour - just
writing. Write exactly the number of pages specified and
as specified. Note that if you choose a font larger than 11, you are still
restricted to the set number of pages.
Do not put your name(s) on any page other than the
cover page so that I may mark fairly, without knowing whose
paper it is, and be sure not to put
individual student numbers on group work.
Use theCover Sheet
for the Office of Computing
Technology and e-Learning Services,
following directions at this link.
If handing it in in person, use ordinary typing paper
(no coloured paper, no watermark, no expensive rag bond,
no stiff paper, no laminated pages, nothing enclosed in
plastic); staple the paper; do not bind it in any
other way (no cover).
Follow instructions strictly; you lose points for failing to do
so.
Submitting Your Assignment Send the
assignment by the
deadline listed on the
Course Syllabus
to the
Upload Website
for the Office of Computing
Technology and e-Learning Services.
Note on University Level Work Note that beyond these instructions, unlike what you may have
experienced in
high school, you do not get a sheet detailing exactly what must go
into the assignment. Part of the learning
process at the University level is for you to figure out what to put in, what to
emphasize, and what to leave out. Read the instructions carefully,
and remember and think about the fact
that I keep a copy of the Assignment next to me while I am
marking.
The
Assignment
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1. (THIS IS AN OLD ASSIGNMENT AND WILL CHANGE) Read Case 2 "Trap-Ease: The Big Cheese of
Mousetraps" at the end of Chapter 2 in your textbook. Martha
and the Trap-Ease Investors believe they face a once-in-a-lifetime
opportunity. What information do they need to evaluate this
opportunity? How do you think the group would write its mission
statement? How would you write it?
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2.
Waving
Hand Exercises
Respond to as many of the Waving Hand Exercises (the
first
one is in Unit 1) as you can, being sure at least to
respond to the required ones in each Unit for which you are to send
your response to the Discussion Group (note phrase: Post to the
Discussion Group). For this
part of the assignment, you are to review your
postings, and:
| Describe the three most
interesting exchanges you got into, where perhaps you may
have disagreed with someone in an important way, or where
you may have learned or taught something previously not
known, something that makes those exchanges stand out in
your memory. This must be about an EXCHANGE in which you
participated, not just about something you read in the
Discussion Group or something you wrote to which no one
responded. It is not sufficient to write, "I didn't
get into any interesting exchanges"; for this assignment,
ensure that you do. Nor is it sufficient to say, "I agreed
with everything that Tom, Sally, and Randir wrote." Read
postings by others and respond to them.
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Send this assignment by the deadline listed on the
Course Syllabus
to Upload Website
of the Office of Computing Technology and
e-Learning Services. Do not send
it to my personal email.
