General Description of the Assignment This assignment requires you to write a one-page composition based on one of the Waving Hand Exercises that you choose from the Learning Units you have done since the last Assignment. These must be written in proper language but do not have to follow the strict format of a formal essay

Purpose of the Assignment One major purpose of the assignment is to help you learn the material through applying theory to practice; a second major purpose is to encourage you to keep up with the work and to join in the discussion; a third purpose is to help you improve your writing skills.

Deadlines Do not leave this assignment until the last minute; you won't be able to do it in a short period of time. Although the course is planned so students can work to some extent at their own pace, this does not mean you can leave everything until the last week and past history has shown Internet students to be just as vulnerable to the sin of procrastination as the general student population. Join the Discussion Group early and write regularly. Submit this assignment by the deadline listed in your Course Syllabus.

Marks on the Assignment This assignment is worth 20% of your final mark. Note that the question in this question you are evaluated on your use of Marketing theory and terminology as well as on your contribution your contribution to the Discussion Group and that is influenced to a large extent by how frequently you not only post to the Discussion Group but join in discussion as well. Because this is a "contributions" assignment, you do not receive credit for postings sent in the several days before the assignment is due as they do not contribute to the discussion. And because you can only earn marks for contribution in the Contributions Assignments, you can receive no marks for any postings made after the last count has been taken for Assignment 2. To improve your marks, read in the Policy Page on Grading about How to Make a Better Grade, and check out the links under Evaluation Summary and Assignment Description on the Course Syllabus to read about good writing. Although that page talks about formal paper structure, you do not have to do that here, but do give your paper some structure; don't just babble for a page and then quit.  

How to Write Your Answers Write not more than one typed page; I do not read beyond the first page so anything you put on a second or third page will not be read and will not gain (and may lose) you marks. When writing your answer, do not use broad generalities; answer using the language of the subject you are studying - Marketing, and the specifics of any video or case or theory to which you might refer. Remember to use Marketing theory; even a fourth grade student can can talk at a basic level about what they observe in the world of Marketing; a university student meets the requirement of a higher level of dialogue by using Marketing theory, terminology, and concepts to analyze what is observed.

How To Prepare Your Document When preparing the paper to hand it in, ensure that all pages are single-spaced, in black type in not less than 11-point font (Times New Roman is best, and use only one font), with not less than 1 inch margins all around, in portrait format not landscape, in single column format, keeping everything as simple as possible - no fancy graphics, no charts, no pictures, no colour - just writing. Write exactly the number of pages specified and as specified. Note that if you choose a font larger than 11, you are still restricted to the set number of pages. Do not put your name(s) on any page other than the cover page so that I may mark fairly, without knowing whose paper it is, and be sure not to put individual student numbers on group work. Use the Cover Sheet for the Office of Computing Technology and e-Learning Services, following directions at this link. If handing it in in person, use ordinary typing paper (no coloured paper, no watermark, no expensive rag bond, no stiff paper, no laminated pages, nothing enclosed in plastic); staple the paper; do not bind it in any other way (no cover). Follow instructions strictly; you lose points for failing to do so. 

Submitting Your Assignment Send the assignment by the deadline listed on the Course Syllabus to the Upload Website for the Office of Computing Technology and e-Learning Services.

Note on University Level Work Note that beyond these instructions, unlike what you may have experienced in high school, you do not get a sheet detailing exactly what must go into the assignment. Part of the learning process at the University level is for you to figure out what to put in, what to emphasize, and what to leave out. Read the instructions carefully, and remember and think about the fact that I keep a copy of the Assignment next to me while I am marking.

The Assignment

Waving Hand Exercises and Marketing Theory and Terminology Read about the Waving Hand Exercises Continue responding to the Waving Hand Exercises, sending your responses to your course Discussion Group. For this part of this assignment, you are to review your postings, and:  Choose just one exchange in which you have participated on the Discussion Group in the second half of the course (since the first assignment), which dealt with a real-life marketing experience. Using Marketing theory and terminology, comment on how closely that discussion paralleled what your textbook said should happen in such situations.

Send this assignment by the deadline listed on the Course Syllabus to Upload Website of the Office of Computing Technology and e-Learning Services. Do not send it to my personal email.