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Louise Ripley

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CURRICULUM VITAE

M. LOUISE RIPLEY, B.A., M.B.A., PH.D., Associate Professor, Tenured

EDUCATION

Ph.D. (Management Studies: Marketing/Finance) University of Toronto (Canada) 1989
   Thesis: Channels Strategy and the Use of Advertising Agencies: A Markets and Hierarchies Model
M.B.A. (Finance) Loyola University of Chicago (Illinois, U.S.A.)  
B.A., Shimer College (Chicago, Illinois, U.S.A.)

EMPLOYMENT HISTORY

1990 - Present  Associate Professor, Tenured, York University, Toronto, Ontario
   Faculty of Liberal and Professional Studies
  
– School of Administrative Studies, Marketing
   School of Women's Studies
   Faculty of Environmental Studies
   Faculty of Graduate Studies
1982-1989 Assistant Professor of Marketing
1982-1998 Marketing Area Co-ordinator
1980-1982 Contract Course Director, Introductory Finance and Financial Management

1992-1993 Visiting Professor, St. Francis Xavier University, Antigonish, Nova Scotia

Prior Teaching Experience
Mt. Carroll and Lincolnwood, Illinois and Ft. Hancock, Texas Public Schools

Prior Business Experience
Research Analyst & Administrator, Various Chicago Stockbrokerage Houses

HONOURS AND AWARDS

Session’s Best Paper Award: The 4th International Conference on Social and Organizational Informatics and Cybernetics. Session: Relations Between Society/Organizations and Cybernetics/Cyber-Technologies, 2008
Session’s Best Paper Award: The 3rd International Conference on Social and Organizational Informatics and Cybernetics. Session: Relations Between Society/Organizations and Informatics/Info-Rich and Info-Poor, 2007
Atkinson Alumni/ae Teaching Excellence Award, 1996

LICENSES AND CERTIFICATES

Certified teacher in Texas and Illinois, United States

SCHOLARLY AND PROFESSIONAL ACTIVITIES

SSHRC REVIEWER

For Canada Social Sciences and Humanities Research Council Grants in Marketing
(1998, 1997, 1996, 1992)

JOURNAL REVIEWER

Journal of Consumer Affairs (April 2007)
American Marketing Association Educators’ Conference (1999)
Academy of Marketing Science (1999)
Journal of Business Ethics, Kluwer Academic Publishers, Netherlands (1997)
Journal of Business Ethics, Kluwer Academic Publishers, Netherlands (1996)

CONFERENCE CONVENOR

Member of Programme Committee, The 4th International Conference on Social and Organizational Informatics and Cybernetics: SOIC 2008 in the context of The 2nd International Multi-Conference on Society, Cybernetics and Informatics: IMSCI, Orlando, Florida (29 June – 2 July 2008)
Conference Co-Convenor with Professor Shelagh Wilkinson, “Feminist Issues in Business: Uneasy Partners” York (November 1988)

CONFERENCE REVIEWER

2009 International Multi-Conference on Society, Cybernetics, and Informatics, International Conference on Social and Organizational Informatics and Cybernetics (December 2008)
2008 International Multi-Conference on Society, Cybernetics, and Informatics, International Conference on Social and Organizational Informatics and Cybernetics (February 2008)
American Marketing Association Summer Educators' Conference (February 1995)

CONFERENCE SESSION CHAIR

International Multi-Conference on Society, Cybernetics, and Informatics, International Conference on Social and Organizational Informatics and Cybernetics, Orlando, Florida (July 2008)
International Multi-Conference on Society, Cybernetics, and Informatics, International Conference on Social and Organizational Informatics and Cybernetics, Orlando, Florida (July 2007)
Emerging Issues in Business and Technology Conference (November 2005)
Emerging Issues in Business and Technology Conference (October 2004)
Emerging Issues in Business and Technology Conference (October 2003)
Emerging Issues in Business and Technology Conference (October 2002)
Emerging Issues in Business and Technology Conference (October 2000)
Emerging Issues in Business and Technology Conference (October 1999)

INTERVIEWED

Interviewed by Jay Somerset for magazine article on Consumer Decision Making in Big Ticket Purchasing (May 2006)
Interviewed by Lisa Paul, Ryerson Journalism Student, for article on The Use of Training Schools as Marketing Tactic (April 2006)
Interviewed by Rafael Brusilow from the Toronto Metro News for an article on online education (June 2005)
Interviewed for background material by CBC Radio on the subject of Belinda Stronach’s crossing the floor of Parliament, with respect to Women’s Studies issues (May 2005)
Interviewed by Lisa Marr, The Hamilton Spectator, on consumer behaviour with respect to cleaning products (March 2005)
Interviewed by Jenny Yuen of Now Magazine for an article on Refund Anticipation Loans (Instant Tax Refund Loans) with respect to the behaviour of consumers (February 2005)
Interviewed by Clifton Joseph for CBC Marketplace, on website; http://www.cbc.ca/consumers/market/files/home/fire/ripley.html (October 2004)
Interviewed by Pam Smyth, Associate Producer of CBC Marketplace, on consumer behaviour (June  2004)
Interviewed for article on women and work: “Oh Baby, Pick a Hubby Who Dusts,” by Trish Crawford, Toronto Star:A2 (May 2004)
Interviewed for Gail Powell’s column “Marketline” in Food In Canada, on marketing to the gay and lesbian community in Canada (September 2002)
Interviewed for CHRY York University radio station (105.5FM), speaking on issues of stress for students at exam time (November 2001)
Interviewed for Martin, Kathleen (2001) “How Far Really?” Marketing (July 2):13-14, article on sex role stereotypes (Spring 2001)
Interviewed for TV Ontario programme on body image and the media (1999)

GUEST LECTURES

Presented "Why All These Dead White Men? On the Importance of Not Rewriting History When Acknowledging Gender Race and Class” in Claudio Duran’s course Mass Media and Ideology (July 2008)
Presented “Educating Through the Mass Media Through the Ages” In Claudio Duran’s course, Education and the Mass Media (March 2008)
Presented “Socialization Through Advertising” In Claudio Duran’s course, Education and the Mass Media (March 2007)
Presented “Advertising as Socialization and Education.” In Claudio Duran’s course, Schools, Critical Pedagogy and Mass Media (March 2005)
Presented "The Media and Language: Marketing Sexist Attitudes” in Professor Claudio Duran’s Philosophy/Administrative Studies course (March 1997)
Presented “Logic and Emotion in Advertising: Six Approaches” in Professor Claudio Duran’s Philosophy/Administrative Studies course (Fall 1996)
Presented “Mentoring: Glass Ceilings and Good Crystal” to Toronto M.B.A. Women's Association Mentoring Programme (October 1996)
Presented "The Media and Language: Marketing Sexist Attitudes” in Professor Claudio Duran’s Philosophy/Administrative Studies course (February 1996)
Presented "Logic and Emotion in Advertising: Six Approaches” in Professor Claudio Duran’s Philosophy/Administrative Studies course (Fall 1995)
Presented “Fighting Backlash: Women and Men Working Together” workshop for Environment Canada celebration of International Women's Day (March 1995)
Presented “Women as Low Risk Takers: Challenging the Myth” workshop for female employees facing job cuts in new budget, Environment Canada AES (February 1995)
Presented “Women and Work: Harnessing Our Creative Powers for More Rewarding Lives” workshop for Environment Canada celebration of International Women's Day (March 1994)
Presented “Women and Business: Equality and Dignity” two workshops for Bradford, Ontario Women's Network (1994)
Presented “Through the Glass Ceiling: Broad Horizons” two workshops for women in management, Antigonish, Nova Scotia (1993)
Presented “Supporting Women in Management,” two workshops for women at New Glasgow, Nova Scotia Canada Employment Centre (May 1993)
Served as Invited Speaker, International Women's Day, Canada Employment Centre, Antigonish, Nova Scotia (March 1993)

PANEL DISCUSSIONS

Served as Panel Member on “A Short History of Graduate Student and Labour Activism at York University” for York Graduate Students Association (September 2007)
Served on Panel “Academic Women and Work in the University” for Professor Kym Bird, York University (1999)
Served as Discussant, “Work, Marketplace and Quality of Life” Track, “Changing Family Roles and Relationships” Academy of Marketing Science - Quality of Life/Marketing Conference, (November 1992)

MARKETING RELATED ACTIVITIES

Advised the Nova Scotia Public Service Commission on issues of Social Marketing positions (June 2007)
Performed Marketing Review of Earbags Website for Swedish Company owner Tom Natvig (April 2006)
Performed Review of Social Marketing Plan for Bike Riding Usage in Chicago, for Ben Gomberg of the Chicago Department of Transportation (March 2005)
Presented Workshop for School Bus Drivers on Problem Solving (March 1997)
Served as participant at American Marketing Association Faculty Consortium on Marketing Research at Michigan State University, East Lansing (June 1989)

TEACHING RELATED ACTIVITIES

Served as Panel Member on “Reflections on Student Experience: Faculty and Administrators Panel” for Centre For Support of Teaching Workshop for New Faculty (July 30 and August  12, 2008)
Served as Panel Member on “Reflections on Student Experience: Faculty and Administrators Panel” for Centre For Support of Teaching Workshop for New Faculty (July 2007)
Presented “The Online Course Outline” at the Centre for Support of Teaching Workshop for New Faculty (July 2006)
Presented “Teaching Objectives Activities and Assignments in the Online Course Syllabus” at the Centre For Support of Teaching Workshop for New Faculty (July 11 and August 15, 2005)
Presented “The Online Course Outline” at the Centre For Support of Teaching Workshop for New Faculty (July 12 and August 23, 2004)
Spoke at presentation of my Atkinson Alumni/ae Teaching Excellence Award, “Radicalization and Renewal: The YUFA Grand Strike of 1997” (November 1997)
Served as Group Facilitator, York University Professional/Personal Renewal Day on Teaching (April 1991)
Served as Participant at American Marketing Association Faculty Consortium on Teaching Effectiveness, Northern Arizona University, Flagstaff (July 1990)
Served as Speaker at York Centre for the Support of Teaching Workshop for Teaching Assistants, “Meeting the Class for the First Time” (September 1989)

OTHER ACTIVITIES

Read as invited poet at meeting of the Coburg Poets Society (February 2008)
Read at paid poetry performance at the Toronto Art Bar (June 2002)
Served as Workshop Leader, York University School for Administrators, Curriculum Approval Process (May 1989)

ADMINISTRATIVE POSITIONS

SCHOOL OF ADMINISTRATIVE STUDIES, Atkinson

 

Chair, School of Administrative Studies School Meetings (Full Time: 2003-2004, 2005-2006, Occasional: 2007)
Affirmative Action Representative, Search Committee for 2 Tenure-Stream Appointments in Marketing Area (2006, 2003))
Union Steward, York University Faculty Association (1997-2004)
Marketing Area Co-ordinator (1982-1998)
Created and Developed on my own Atkinson’s entire Marketing Area
Chair, Search Committee for Contractually Limited Appointment in Marketing (1992)
Co-Chair, Committee on Merit Pay (1985)

WOMEN'S STUDIES PROGRAMME

Member, Designated Voting Pool (1998- )

Acting Co-Ordinator (1993-1994)

Faculty of Liberal and Professional Studies
(formerly known as ATKINSON COLLEGE)

Chair of Council (Fall 2006)
Co-Ordinator of the Atkinson Poetry Group (2006-2007)
Chair of Council (2005-2006)
Affirmative Action Representative, Search Committee for Tenure-Stream Appointment in Communication Studies (2004)
Speaker of Council (2000-2004)
Chair, Dean's Committee on Stipends and Release Time (1991)
Chair, Nominating Committee (1989-1992)
Chair, Curriculum Committee (1985-1989)

YORK UNIVERSITY

Chair, YUFA Contract Review Subcommittee of YUFA Executive (2008-)
Communications Officer, York University Faculty Association (2006- )
Vice Chair for Organization, York University Faculty Association (1998)
Picket Captain, Sentinel Road, York University Faculty Association Strike (3/20-5/13/1997)
University Orator (1994-1997)
Chair of the University Senate (1991-1992)
Chair, Search Committee for Academic Advisor for the Centre for Support of Teaching (1991)
Vice Chair of the University Senate (1990-1991)
Chair, Committee on Curriculum and Academic Standards (1988-1990)
Vice Chair, Committee on Curriculum and Academic Standards (1987-88)

OUTSIDE THE UNIVERSITY

Editor of Horizons, the print and online newsletter of First Unitarian Congregation of Toronto http://www.firstunitariantoronto.org/horizons/ (2004- )
Worship Leader, First Unitarian Congregation of Toronto (2001, 2002)
Chair, Development Sub-Committee, Board of Trustees, Shimer College (1994-1995)
President, Don Heights Unitarian Universalist Church, Scarborough, Ontario (1981-1982)
Treasurer, Don Heights Unitarian Universalist Church (1980-1981)

GRADUATE SUPERVISIONS (all York University except where noted)

Doctoral Committee Member

Sandra Warren “’Is Your Work Clean?’ An Exploration into Indigenous Ethics of Deep Care” Department of Native Studies, Faculty of Arts and Sciences, Trent University (Fall 2006-June 2008)

Doctoral Thesis Internal/External Examiner

Janice Nathanson “From Marketing to Meaning: Toward a Reconceptualization of Social Marketing.” Communication and Culture, Faculty of Arts (December 2007)
Ravindra Mohabeer “Living Through Made-Up Girls: A Case for Media Life-Skills For The 21st Century." Communications Studies, Faculty of Arts (September 2006)
Richard Friemann “Intractable Quarrels in Argumentation Theory: Integrating Argument and Therapy.” Philosophy, Faculty of Arts (September 2005)
Gail McCabe “Morphing the Crone: An Ethnography of Crone Culture, Consciousness and Communities.” Sociology, Faculty of Arts ( (November 2004)
Mary-Ann Faulhaber “Investigating the Use of an MMPI-2 Short Form for Police Officer Candidate Selection.” Psychology, Faculty of Arts ( (November 2003)
Doctoral Thesis Internal-External Examiner, Schulich School of Business, Carson, Gainer, Tang, Hung, Moore, Kates, Chaisuwan, Middleton, Yoshikawa (1992-1997)

(Since the 1997 YUFA strike in which I played an active union role, the Schulich Business School has ceased to request my service on doctoral examining committees)

Doctoral Thesis External Examiner

P.R. Sudhakar “A Study of the Operating and Marketing Aspects of CNC Machine Tools.” Department of Management Studies, University of Madras, India (January 2001)

Doctoral Thesis Dean's Representative, Faculty of Arts

Psychology - Steinberg (November 1996)

Masters Thesis Supervisor, Faculty of Environmental Studies

Alison Mudge (2005)
Victoria Laine (2003)
Ben Stevenson (2003)
Trish Ballamingie (1995)
Victoria Taylor (1994)

Masters Major Paper/Project Supervisor, Faculty of Environmental Studies

Erinn Piller (2008)
Victoria Laine (2003)
Raissa Marks (2003)
Ben Stevenson (2003)
Catrina Crowe (1999)
Sarah Hait (1998)
Janet Masci (1998)
Patricia Ballamingie (1995)
Alex Palimaka (1994)
Victoria Taylor (1994)
Caroline Teskey (1994)
Karen Berment-McDowald (now Sebro) (1994)
Robert Derry, Cross-Listed FES/Education (1992)

Masters Thesis SUPERVISOR, INTERDISCIPLINARY STUDIES

Sarah Benjamin (1998)

Masters Thesis Committee Member, Faculty of Education

Ruth Cosenheim (1996)

Masters Thesis Internal/External Examiner

Faculty of Arts, Psychology
   - Moore (2000)
   - Faulhauber (1996)
Law/Environmental Studies - Bleahene (1994)
Women's Studies - Hatchette (1993)

Masters Independent Research Supervisor, Faculty of Environmental Studies

Valerie Kitchell (2008)
Erinn Piller (2008, 2007)
Korice Moir (2006)
Melissa Leithwood (2006)
Steven Pacifico (2005)
Raissa Marks (2003)
Victoria Laine (2003)
Alison Mudge (2003)
Heather Carmichael (2003)
Ben Stevenson (2003, 2002)
Glen Gumulka (2001)
Milton Hart (2000)
Catrina Crowe (1998)
Viivre Wark (1997)
Janet Masci (1997)
Greg Yeoman (1997)
Patricia Ballamingie (1995)
Janet Owens (1994)
Alex Palimaka (1992)
Atul Nanda (1992)

masters research assistant Supervised under SSHRC Grant, Faculty of Environmental Studies

Anne Currie (1991)

GRADUATE COURSES TAUGHT, Faculty of Environmental Studies

ES5078 Social Marketing 
Independent Reading Courses
Thesis Supervision
Major Paper/Project Supervision

RESEARCH FUNDING

2008 Grant (Atkinson Dean’s Office)  to attend Conference, Social and Organizational Informatics and Cybernetics, Orlando Florida, July ($1500)
2007 York Ad Hoc Research Travel Grant to attend Conference, Social and Organizational Informatics and Cybernetics, Orlando Florida, July ($300)
2007 Grant (Atkinson Dean’s Office) to attend Conference, Social and Organizational Informatics and Cybernetics, Orlando Florida, July ($516)
2007 Grant (Atkinson Dean’s Office) to attend Conference, Spirit of Inquiry, Montreal, May ($1084)
2006 Grant (Atkinson Dean’s Office) to attend International Society for the Study of Argumentation, Amsterdam, The Netherlands, June ($2000)
2005 Grant (Atkinson Dean’s Office) to attend Ontario Society for the Study of Argumentation, Hamilton, Ontario, May ($1284)
2005, 2004, 2003, 2002, 2000, 1999, 1998 Grants (Atkinson Dean’s Office) to present papers at conferences in Emerging Issues in Business & Technology ($1350-$1600 each)
1998 Specific Research Grant (York University) “The Needs of the Ontario Trucking Industry and its Truckers” ($18,000)
1996 Non-Leave Specific Research Grant (York University) “The Circle Check: Class A Education Linking Universities, Colleges, and the Canadian Trucking Industry” ($15,642)
1995 Grant (Atkinson) to attend American Marketing Association conference on Ethical Issues in Marketing, Washington D.C., August ($450)
1994 Non-Leave Specific Research Grant (York University) to fund qualitative research on book on “Women's Work in the Maritimes” ($7,000)
1992 Grant (Atkinson) to present paper at “Changing Family Roles and Relationships” 1992 Academy of Marketing Science Quality of Life/Marketing Conference ($1,000)
1992 Specific Research Grant (York University) “Holding the Family Together in Tough Times: Women's Work in the Maritimes” ($16,800)
1991 Grant (York University) to attend University of Guelph Fourth Instructional Show and Tell for Ontario Universities and Colleges, May ($285)
1990 SSHRC (Social Sciences and Humanities Research Council - Canadian Government funding) Grant for qualitative study of why companies choose in-house advertising ($26,375)
1990 Supplementary Research Grant (Office of Associate Vice President for Research, York, supplemental to SSHRC Grant) ($1,000)
1990 Grant (York University) to attend American Marketing Association Faculty Consortium on Teaching Effectiveness, Northern Arizona University, Flagstaff, July ($1,000)
1989 Grant (York University Centre for the Support of Teaching and Learning), jointly with Professor William Westfall, for needs survey and workshops in innovative teaching methods ($1300)
1990 Grant (York University) to attend American Marketing Association Faculty Consortium on Marketing Research at Michigan State University, East Lansing, June ($1,000)
1989 Grant (Atkinson) to attend Toronto/McGill Symposium as invited speaker, April ($150)
1988 Grant (York University) for organizing Conference, Feminist Issues in Business ($1,000)
1988 Research Grant (Atkinson) for Case Study, Channels Strategy and the Use of Advertising Agencies ($860)

PUBLICATIONS

Lifetime Summary
Books Published: 1
Books Completed, Seeking Publisher 3
Books in Progress 2
Chapters in Books 2
Papers in Refereed Journals 6
Papers in Refereed Conference Proceedings 14
Technical Reports 15
Web Pages 5 
Papers Read 25
Papers in Non-Refereed Journals 3
Other Published Papers 3
Publications Forthcoming 5 (4 in refereed publications)

BOOKS PUBLISHED

Ripley, M. Louise (1987) Perspectives on Marketing Channel Theory. North York, Ontario: Captus Press (teaching book, 128 pages).

BOOKS COMPLETED, SEEKING PUBLISHER

Ripley, M. Louise Ripley, Strike One: The YUFA Grand Strike of 1997- A Listserv Memoir of the Business Professor Daughter of a Labour Union Organizer , currently with my New York agent (242 pages).
Ripley, M. Louise A Love of War, a novel on survival as an equity-seeking minority, with my New York agent  (273 pages).
Ripley, M. Louise A Woman of Considerable Presence, a novel on women in business (360 pages).

CHAPTERS IN BOOKS

Ripley, M. Louise (2007) “Foreword” in Robyn, Lisa, The Corporate Dominatrix: Six Mistress Roles to Play to Get Your Way at Work. New York: Simon and Schuster Spotlight Entertainment.

Chapter 11, Marketing Channels and Supply Chain Management, in Armstrong, Gary, Philip Kotler, Peggy Cunningham, Peter Mitchell, and Lilly Anne Buchwitz (2007). Marketing: An Introduction, 2nd(In-Class) Edition.  Toronto: Pearson/Prentice Hall Canada.

PAPERS IN REFEREED JOURNALS

Ripley, M. Louise and Beverly Davis (2009) “Trickster Fiddles with Informatics: The Social Impact of Technological Marketing Schemes.” Journal of Systemics, Cybernetics and Informatics (http://www.iiisci.org/Journal/SCI/Home.asp).
Ripley, M. Louise (2008) “Argumentation Theorists Argue That an Ad is an Argument.” Argumentation: An International Journal on Reasoning. Netherlands: Springer Online Publications: 10.1007/s10503-008-9102-2,  http://dx.doi.org/10.1007/s10503-008-9102-2 (online version of hard copy,  www.springerlink.com).
Ripley, M. Louise (2005) “The Raging Grannies: Wild Hats, Cheeky Songs, and Witty Actions for a Better World: A Review" (Book by Carole Roy, 2004, Montreal: Black Rose Books). Toronto: Journal of the Association for Research on Mothering: Grandmothers and Grandmothering 7(2 Fall/Winter): 180-82.
Ripley, M. Louise (2002) “Survivor! When the Next Reality Show is You Teaching Your First Internet Course.” Journal of Contemporary Business Issues 10:2 (Fall), p. 1-7.
Ripley, M. Louise (2001) “You Wouldn't Want to Hear - Ethics in the Business Classroom: Gender, Race, But Please Not Class.” Journal of Contemporary Business Issues 8:2 (Fall): 84-92.
Ripley, M. Louise (1992) “Why Industrial Advertising is Often Done In-House.” Industrial Marketing Management 21(4) (November): 331-34.
Ripley, M. Louise (1991) “What Kind of Companies Take Their Advertising In-House” Journal of Advertising Research 31(5) (October/November):73-80.

PAPERS IN REFEREED CONFERENCE PROCEEDINGS

 
Ripley, M. Louise (2008) “Teaching Better Electronically or: How I Learned to Stop Worrying and Love Internet Teaching." Welsch, Friedrich et. al Proceedings, Volume III, The Second International Multi-Conference on Society, Cybernetics, and Informatics, International Conference on Social and Organizational Informatics and Cybernetics, Orlando, Florida (June 29-July 2): 255-60.
Ripley, M. Louise (2007) “The Ad as Argument.” van Eemeren, Frans H., J. Anthony Blair, Charles A. Willard, and Bart Garssen (eds.) Proceedings of the Sixth Conference of the International Society for the Study of Argumentation. Amsterdam: International Centre for the Study of Argumentation: 1173-79.
Ripley, M. Louise and Beverly Davis (2007) “Trickster Fiddles with Informatics: The Social Impact of Technological Marketing Schemes.” Tremante, Andrés, et. al. (2007) Proceedings, Volume II International Multi-Conference on Society, Cybernetics, and Informatics, International Conference on Social and Organizational Informatics and Cybernetics, Orlando, Florida (July 12-15): 325-30.
Ripley, M. Louise (2005) “Talk to Me! The Case for Being There in Online Business Courses.” In Bauerly, Ronald J. and Schuyler L. Meixner, eds., Emerging Issues in Business and Technology Conference Proceedings (October): 319-28.
Ripley, M. Louise (2005) “Arguing for the Ethics of an Ad: An Application of (Michael Gilbert's) Multi-Modal Argumentation Theory.” In Hitchcock, David (ed.) (2005) The Uses of Argument: Proceedings of a Conference at McMaster University (May): 393-402.
Ripley, M. Louise and Beverly Davis (2004) “Consumer Behaviour, Social Class and Marketing: Technoism and Digital Divisions.” In Bauerly, Ronald J., Paul C. Thistlethwaite, and Dale W. Schofield, eds. Emerging Issues in Business and Technology Conference Proceedings (October): 482-90
Davis, Beverly and M. Louise Ripley (2003) "Technology Has No Conscience of its Own: Trickster, Technoism, and Technology Acquisition Life Cycles.” In Thistlethwaite, Paul C., Dale Schofield, Ronald J. Bauerly, and Paul A. Willits (2003) Emerging Issues in Business and Technology Conference Proceedings (October): 341-348
Ripley, M. Louise (2002) “Survivor! When The Next Reality Show is You Teaching Your First Internet Course.” In Thistlethwaite, Paul C., Dale Schofield, Ronald J. Bauerly, and Tiffany Ann Selinko (2002) Emerging Issues in Business and Technology Conference Proceedings (October): 120-127.
Ripley, M. Louise (2000) “You Wouldn't Want to Hear - Ethics in the Business Classroom: Gender, Race, But Please Not Class.” In Schofield, Dale, Paul C. Thistlethwaite, Ronald J. Bauerly, and Sheena R. Knight (2000) Emerging Issues in Business and Technology Conference Proceedings (October): 149-155.
Ripley, M. Louise, Monica Ben and Audra Townsend (2000) “Toward a Method of Measurement of the Accuracy of Underlying Assumptions.” In Schofield, Dale, Paul C. Thistlethwaite, Ronald J. Bauerly, and Sheena R. Knight (2000) Emerging Issues in Business and Technology Conference Proceedings (October): 223-229.
Ripley, M. Louise (1999) “The Creation of a Youth Culture: Distortion in a Dark Glass.” In Thistlethwaite, Paul C. et. al., Emerging Issues in Business and Technology Conference Proceedings (October): 186-192.
Ripley, M. Louise (1998) “Multi-Modal Argumentation: An Approach to Ethical Decision Making in Advertising.” In Thistlethwaite, Paul C. et. al., Emerging Issues in Business and Technology Conference Proceedings (November): 165-171.
Ripley, M. Louise (1991) “The Marketing Journal,” in Proceedings, Fourth Instructional Conference,  Guelph University, Guelph, Ontario (May):107-113.

TECHNICAL REPORTS

Review of two chapters on Marketing for John Wiley and Sons, Inc. (2008).
Review of Chapter, "Marketing Research and Test Marketing", for The Handbook of Technology Management (Three Volume Set) John Wiley and Sons, Inc. (2008).
Study Card for Armstrong, Gary, Philip Kotler, Peggy Cunningham, Peter Mitchell, and Lilly Anne Buchwitz (2007). Marketing: An Introduction, 2nd(In-Class) Edition. Toronto: Pearson/Prentice Hall Canada.
Review of Armstrong, Gary, Philip Kotler, Peggy Cunningham and Robert Warren Marketing: An Introduction. Toronto: Prentice Hall Canada (2004).
Review of Kotler, Philip, Gary Armstrong, Peggy Cunningham and Robert Warren Principles of Marketing, Third, Fourth, and Fifth Canadian Editions. Toronto: Prentice Hall Canada (1999, 2000, 2001).
Review of Solomon, Michael R.(1998) Consumer Behaviour: Buying, Having and Being. First Canadian Edition. Toronto: Prentice Hall Canada (1998).

Review of McGraw Hill book on Marketing on the Internet (2000).

Review of Kates, Steven (1998) Twenty Million New Customers!: Understanding Gay Men's Consumer Behaviour. New York: Haworth Press (1998).
Review of McGraw Hill book on Interactive Learning (1996).
Review of McGraw Hill book on Marketing and the Internet (1996).
Review of McGraw Hill book on Marketing Case book (1994).
Review of Canadian Marketing: Cases and Concepts, Allyn and Bacon (1991).
Author of Handbook for Part Time Faculty for the Department of Administrative Studies, Atkinson, York University (1990).
Report of the York University Curriculum Committee on the New Curriculum Approval Process; chaired committee (1989).
Review of E. Jerome McCarthy and Stanley J. Shapiro, Basic Marketing, for Irwin Dorsey Company, Chicago (1987).

WEB PAGES CREATED FOR INTERNET TEACHING  

For Internet Courses (approximately 1,500 hours preparation each)
Introductory Marketing
Gender Issues in Management
For Web Support of On-Campus Courses
Consumer Behaviour
Social Marketing   
Philosophical and Ethical Issues in the Mass Media  

PAPERS READ

Ripley, M. Louise (2009) “Cybernetics Guides Galvanometric Testing of Advertising Ethics”. International Conference on Social and Organizational Informatics and Cybernetics, International Multi-Conference on Society, Cybernetics, and Informatics, International Conference on Social and Organizational Informatics and Cybernetics, Orlando, Florida (July 9-14).
Ripley, M. Louise (2008) “Teaching Better Electronically or: How I Learned to Stop Worrying and Love Internet Teaching." International Conference on Social and Organizational Informatics and Cybernetics, International Multi-Conference on Society, Cybernetics, and Informatics, International Conference on Social and Organizational Informatics and Cybernetics, Orlando, Florida (June 29-July 2).
Ripley, M. Louise (2007) “Maternal Well-Being and Work Outside the Home: The Causes and Costs of Stress or ‘How Can You Be in Two Places at Once When You’re Not Anywhere At All?’” 11th Conference of the Association for Research on Mothering (ARM) (October 18-20).
Ripley, M. Louise and Beverly Davis (2007) “Trickster Fiddles with Informatics: The Social Impact of Technological Marketing Schemes.” Tremante, Andrés, et. al. (2007) Proceedings, Volume II, International Multi-Conference on Society, Cybernetics, and Informatics, International Conference on Social and Organizational Informatics and Cybernetics, Orlando, Florida (July 12-15).
Ripley, M. Louise (2007) “Being There: The Case for Professorial Participation in Online Discussion Groups.” McGraw Hill Ryerson National Conference on Teaching, Learning, and Technology, Concordia University, Montreal, Quebec (May 14-16).
Ripley, M. Louise (2007) "Silent Partners: Finding Materials For Teaching Internet Courses." TEL@York, Conference on Technology Enhanced Learning, York University ( May 1-2).
Ripley, M. Louise (2006) “Halloween, Pumpkins, and Motherhood: Gender Differences in How We Nurture Students” The Mother Lode, 10th Anniversary Conference of The Association for Research on Mothering (ARM) (October 26-29).
Ripley, M. Louise (2006) “The Ad as Argument.” International Society for the Study of Argumentation Conference, Amsterdam (June 26 - 30).
Ripley, M. Louise (2006) “The Waving Hand: Facilitating Online Discussion” TEL@York Conference on Technology Enhanced Learning, York University (April 25-26).
Ripley, M. Louise (2005) “Talk to Me! The Case for Being There in Online Business Courses.” Emerging Issues in Business and Technology Conference, Myrtle Beach, South Carolina (November 2-5).
Ripley, M. Louise (2005) “Arguing for the Ethics of an Ad: An Application of Multi-Modal Argumentation Theory.” Uses of Argument Conference, McMaster University, Hamilton, Ontario (May).

Ripley, M. Louise and Beverly Davis (2004) “Consumer Behaviour, Social Class and Marketing: Technoism and Digital Divisions.” Emerging Issues in Business and Technology - Teaching, Training, and Learning Track, Myrtle Beach, South Carolina (October 28-31).

Ripley, M. Louise (2004) “A Study of Managerial Attitudes” Atkinson School of Administrative Studies Brown Bag Lunch Research Series (February 26).
Davis, Beverly and M. Louise Ripley (2003) “Technology Has No Conscience of its Own: Trickster, Technoism, and Technology Acquisition Life Cycles.” Emerging Issues in Business and Technology - Teaching, Training, and Learning Track, Myrtle Beach, South Carolina (October 30-November 1).
Ripley, M. Louise (2003) “What Not To Do When Teaching On the Internet” TEL@York Conference on Technology Enhanced Learning, York University (May 7).
Ripley, M. Louise (2003) “Work and Family: Pressures and Answers.” Invited Speaker at Association for Mothering Research Conference, York University (May 4).
Ripley, M. Louise and Diane Jurkowski (2001) “Triaging A Thousand Emails: Teaching on the Internet” Workshop for Atkinson School of Administrative Studies, York (June).
Ripley, M. Louise (2000) “You Wouldn't Want to Hear - Ethics in the Business Classroom: Gender, Race, But Please Not Class.” Emerging Issues in Business and Technology - Ethical Environmental and Social Responsibility Track, Myrtle Beach, South Carolina (November 9-11).
Ripley, M. Louise, Monica Ben and Audra Townsend (2000) “Toward a Method of Measurement of the Accuracy of Underlying Assumptions.” Emerging Issues in Business and Technology - Ethical Environmental and Social Responsibility Track, Myrtle Beach, South Carolina (November 9-11).
Ripley, M. Louise (1999) “The Creation of a Youth Culture: Distortion in a Dark Glass.” Emerging Issues in Business and Technology Conference - Ethical Environmental and Social Responsibility Track, Myrtle Beach, South Carolina (October 28-30). 
Ripley, M. Louise (1998) “Multi-Modal Argumentation: An Approach to Ethical Decision Making in Advertising.” Emerging Issues in Business and Technology Conference, Marketing Track, Myrtle Beach, South Carolina (November 12-14).
Ripley, M. Louise (1992) “Journals of Changing Family Roles and Relationships: When Women Try to  Cope With Work, Home, and School.” Presented in the “Changing Family Roles and Relationships” Track at the Academy of Marketing Science Quality of Life/Marketing Conference, Washington, D.C. (November).
Ripley, M. Louise (1991) “The Marketing Journal: An Exploration of Interdisciplinary Teaching Techniques.” Presented to the Fourth Instructional Show and Tell, Guelph University, Guelph, Ontario.
Ripley, M. Louise (1989) “Naturalistic Enquiry in Channels Strategy: A Comparison of Research Methodologies.” Invited paper at University of Toronto/McGill University Symposium.
Ripley, M. Louise (1989) “Channels Strategy and the Advertising Agency Decision.” Invited paper at York University Faculty of Administrative Studies Research Series “Frontiers in Marketing”.

PAPERS IN NON-REFEREED JOURNALS

Ripley, M. Louise (2008) “Professors Online: The Best Case Scenario for Discussion Group Success” Magna Publications' Online Cl@ssroom (February).
Ripley, M. Louise (1996) “Why I Give Marks for Participation: A Letter to A Student.” Magna Publications' The Teaching Professor (June/July).
Ripley, M. Louise and George Gilbert (1991) “The Vancouver Symphony Orchestra: Marketing Theory in Practice.” Academy of Marketing Science News 12(1) (January):2,17.

OTHER PUBLISHED PAPERS

Ripley, M. Louise (2008) “Faculty Association of St. Thomas University in Contentious Lockout/Strike.” UWFA Bargaining News. University of Winnipeg Faculty Association 5(February 6):2-3.

Ripley, M. Louise (2007) “UU Lay Chaplains: Sought and Unsought Products” Document produced for the Canadian Unitarian Council (November).

Ripley, M. Louise (1997) “Mean Streets Are Where You Find Them.” The Globe and Mail Facts and Arguments Page (April 4).

 

PUBLICATIONS FORTHCOMING

Ripley, M. Louise (Forthcoming 2009) “Gilbert’s Multimodal Argumentation Model and the Psychology of Persuasion in Advertisements” in Psychology of Persuasion” Hauppauge, New York: Nova Science Publishers, Inc. (Refereed Publication)
Ripley, M. Louise (Forthcoming Fall 2009) Review of Opting In: Having a Child Without Losing Yourself” (Book by Amy Richards, 2008) New York: Farrar, Straus and Giroux), Toronto: Journal of the Association for Research on Mothering. (Refereed Journal).
Ripley, M. Louise (Forthcoming 2009) “The Sustaining Role of Motherhood: A Review of Laike and Nahum: A Poem in Two Voices“ (Book by Ruth Panofsky, 2007, Toronto: Inanna Publications and Education, Inc.). Toronto: Journal of the Association for Research on Mothering. (Refereed Journal)
Ripley, M. Louise (Forthcoming June 2009) “Reframing Emotional Arguments in Ads in the Culture of Informal Logic” for the June 2009 Conference Proceedings of the Ontario Society for the Study of Argumentation (Refereed Conference Proceedings)
Chapter for Book on Classroom Communication/Participation, Atwood Publishing (2008).

CURRENT WORKING PAPERS, BOOKS, RESEARCH PRESENTATIONS (Research Interests)

Abstract accepted for paper for the Ontario Society for the Study of Argumentation (OSSA) Spring 2009 Conference on Argumentation Theory
Book on Technoism with Professor Beverly Davis of Purdue University
Paper for Ontario Society for the Study of Argumentation (OSSA) Spring 2009 Conference on Argumentation Theory
Paper on Team-Teaching an Imbricated Course with Professor Claudio Duran, York University, Senior Scholar
Several papers and a book on advertising ethics and Multimodal Argumentation theory
“On Trucks and Teaching: An Evaluation of Teaching and Learning” (article)

 

TEACHING 

GRADUATE COURSES TAUGHT (Faculty of Environmental Studies)

ES/ENVS6599 Social Marketing

ES/ENVS7799 Major Project Independent Work

ES/ENVS7899 Major Paper Independent Work

UNDERGRADUATE HONOURS THESIS SUPERVISION

More than 50 in my first ten years at York

MOST RECENT
Terri Yates
Paul Brannigan

UNDERGRADUATE COURSES TAUGHT (Atkinson)  * course created by me

AK/ADMS4220 Consumer Behaviour *

AD/ADMS3210 Contemporary Issues in Marketing *
AK/ADMS4330 Financial Management (Honours) 
AK/ADMS3530 Introductory Finance
AK/ADMS3200/2200 Introductory Marketing
AK/ADMS3200/2200 Introductory Marketing - Internet *
AK/ADMS4230 Marketing Channels (Honours) *
AK/ADMS4290 Marketing for Competitive Advantage

AK/ADMS4260 Marketing Research (Honours) *

UNDERGRADUATE CROSS-LISTED COURSES TAUGHT (Atkinson)
* course created by me

AK/ADMS/WMST3120 Gender Issues in Management (formerly Women and Business) *
 - cross-listed between Administrative Studies and Women's Studies
AK/ADMS/WMST3120 Gender Issues in Management - Internet and Hybrid Versions*
- cross-listed between Administrative Studies and Women's Studies
AK/ADMS4280 Social Marketing *
- Honours/Graduate/cross-listed with FES Masters programme
AK/ADMS/PHIL4295 Philosophical and Ethical Issues in the Mass Media
- team-taught with Professor Claudio Duran and cross-listed with Philosophy Department

ADDITIONAL UNDERGRADUATE HONOURS LEVEL COURSES DEVELOPED BY ME

AK/ADMS4240 Advertising and Communication 

AK/ADMS4215 Business to Business Marketing
AK/ADMS4210 International Marketing
AK/ADMS4250 Marketing Strategy 
AK/ADMS4235 Product Management 

AK/ADMS4225 Retailing Management

UNDERGRADUATE COURSES TAUGHT ELSEWHERE  * course created by me

 Current Challenges to Organizations * (St. Francis Xavier University)

Consumer Behaviour (Schulich School of Business)

AREAS OF SPECIAL TEACHING EXPERTISE

Internet Teaching

Introductory Marketing
Gender Issues (Women and Business)
Social Marketing
Advertising and Ethics
The Intersection of Business and Environmental Issues
The Intersection of Business and Philosophy/Ethics
Consumer Behaviour

Marketing Channels of Distribution

TEACHING PHILOSOPHY

Students are my top priority

Education ought to be enjoyable
Theory and practice are equally important
Teaching and Research are two sides of the same coin
What one gets out of anything depends on what one puts into it
There is no such thing as a stupid question 
Students earn the grades; I record them
Ultimately it's all connected, everything to everything else,
   and one of the main joys of education is finding those links

TEACHING EXPECTATIONS OF FACULTY

Have taught as many as 120 students and as few as four, in classes ranging from second year undergraduate to Masters and PhD, ranging from pure lecture to pure seminar, on campus and on the Internet, solo and team-teaching

TEACHING PRACTICES

Use a variety of teaching methods

Incorporate new developments such as the Internet
Taught the first York Internet versions of Introductory Marketing and of Gender Issues in Management
Relate business to other disciplines
Address issues of environment, ethics, gender, race, and class

TEACHING NOTES AND MATERIALS

Wrote my own teaching book on channels theory when there was no theory text

Designed and developed all my own web pages for Internet courses, before it was being widely done

Provide students with full web page support for all courses

EXAMINATION STYLES

Use essay exams where possible

Use multiple choice as little as possible
Use oral exams when it can benefit the student in individual cases  

ACCESSIBILITY

Encourage student contact

Am accessible in person and by email
Perform a great deal of student academic and career counselling

TEACHING DEVELOPMENT

Read, tabulate, and act on information from student evaluations
Actively solicit students' comments on courses beyond formal evaluations
Regularly attend and present at teaching seminars, workshops, and conferences, especially about online teaching 
Read in the field of teaching and learning theory as well as theory in my disciplines
Do research on the effectiveness of different teaching methods in my classes
Subscribe to, read regularly, and experiment with techniques from journals about teaching (e.g., The Teaching Professor and Online Cl@ssroom
Spent part of my first sabbatical observing teaching at a case method business school
Have served on and chaired both the Faculty and University level Curriculum Committees, served on the Advisory Board for the Centre for Support of Teaching, and the Senate Working Group on Teaching and Learning

EVIDENCE OF STUDENT SUCCESSES UNDER MY TEACHING

A number of my undergraduate students go on to graduate work in the M.B.A., in FES, and in PhD programmes in a number of programmes
In 2000, submitted a paper to a conference with two undergraduate research assistants as co-authors; one presented the paper with me
My first published paper, “The Vancouver Symphony. Orchestra: Marketing Theory In Practice” was written with a student in my Contemporary Issues in Marketing class
Students regularly use Honours Theses done with me in successful bids for Marketing and other jobs 

EVIDENCE OF SUCCESS IN TEACHING

Was awarded the 1996 Atkinson Alumni/ae Award for Teaching Excellence
Received a rating of “Excellent” in Teaching in my Tenure decision
Evaluations continue to be high in Teaching, even in large introductory sections

Am regularly asked to speak to groups about teaching and serve on related committees

 

SERVICE - MEMBERSHIP ON COMMITTEES AND OTHER SERVICE

THE SCHOOL OF ADMINISTRATIVE STUDIES, ATKINSON

Chair, School of Administrative Studies School Meetings (Occasional: 2007- ; Full Time: 2005-2006, 2003-2004)
Affirmative Action Representative and Member, Search Committee for 2 Tenure-Stream Appointments in the  Marketing Area (2006)
Affirmative Action Representative and Member, Search Committee for 2 Tenure-Stream Appointments in the  Marketing Area (2003)
Union Steward, York University Faculty Association (1997-2004)
Marketing Area Co-ordinator (1982-1998)
   Created, developed, and ran on my own for ten years Atkinson’s entire Marketing Area
Affirmative Action Representative and Member, Search Committee for Contractually Limited Appointment in  ADMS (1997)
Member, Committee on Restructuring Introduction to Administrative Studies (1996)
Member - Search Committee for Full-Time Tenure Stream Appointment in ADMS (1994)
Chair, Search Committee for Contractually Limited Appointment in Marketing (1992)
Member, Committee on Space Allocation (1991)
Member, Committee on Honours Options (1990-1991)
Co-Chair, Committee on Merit Pay (1985)
Member, Tenure & Promotion Committee (1982-1988, 1990-1997)
Member, Committee for Introduction to Business Course (1984-1985)

WOMEN'S STUDIES PROGRAMME, ATKINSON 

Member, Designated Voting Pool (1998- )
Acting Co-Ordinator (1993-1994)
Member, Search Committee for Permanent Secretarial Position (1993)
Member, Women’s Studies Executive Council (1990-1998)

JOSEPH  E. Faculty of Liberal and Professional Studies

Chair of Atkinson Council (Fall 2006)
Chair of Atkinson Council (2005-2006)
Affirmative Action Representative, Search Committee for Tenure-Stream Appointment in Communication Studies (2004)
Speaker of Council (2000-2004)
Atkinson Tenure and Promotion Committee (1997-1998)
Atkinson Representative on York University Faculty Association Executive (1997-1998)
Senator, Atkinson Representative on the University Senate (1995-1998)
Dean's Representative on Search Committee for the School of Social Work (1991)
Chair, Dean's Committee on Stipends and Release Time (1991)
Member, Tenure and Promotion Committee (1990-1992)
Chair, Nominating Committee (1989-1992)
Senator, Atkinson Representative on the University Senate (1988-1991)
Member, Nominating Committee (1988-1991)
Member, Committee on Examinations and Academic Standards(1988-1990)
Chair, Curriculum Committee (1985-1989)
Member, Literacy Committee (1984-1985)
Member, General Education Committee (1983)

YORK UNIVERSITY

Chair, YUFA Contract Review Subcommittee of YUFA Executive (2008-)
Member, CAUT Defence Fund Board of Trustees, Representing York (2007- )
Member, CAUT Defence Fund Flying Picket Strike Support Team (2007- )
Member, CAUT Defence Fund Board of Trustees Investment Committee (2007-2008 )
Member, YUFA Joint Health and Safety Committee (2007- )
Member, Bargaining Team, York University Faculty Association (2006-2007)
Communications Officer, York University Faculty Association (2006- )
Member, Grievance Committee, York University Faculty Association (2006- )
Member, CAUT Defence Fund Flying Picket Strike Support Team (1998-2001)
Member, CAUT Defence Fund Board of Trustees, representing York (1997-2001)
Vice Chair for Organization - York University Faculty Association (1998)
Picket Captain, Sentinel Road, York University Faculty Association Strike (March 20-May 13, 1997)
Member, Senate Executive Committee (1996-1998)
Member, Search Committee for Advisor to the University on the Status of Women (1997)
Member, Board of Trustees, Nellie Langford Rowell Library (1996-2000)
Member, President's Advisory Committee on the Status of Women (1996-1997)
University Orator (1994-1997)
Member, Internal Board for the Centre for Feminist Research (1993-1997)
Member, Search Committee for Director for Centre for the Support of Teaching (1993-1994)
Chair of the University Senate (1991-1992)
Chair, Search Committee for Academic Advisor for the Centre for Support of Teaching (1991)
Member, Presidential Search Committee (1991-1992)
Member, President's Policy Committee (1991-1992)
Member, Senate Committee on Academic Policy and Planning (1991-1992)
Member, Budget Planning Sub-Committee of Academic Policy and Planning (1991-1992)
Member, President's Academic Advisory Group (1991-1992)
Member, President's Public Relations Advisory Committee (1991-1992)
Member, York University Development Corporation Advisory Council (1991-1992)
Vice Chair of the University Senate (1990-1991)
Member, Needs Survey Committee for York Region Project (1990)
Member, Advisory Board for York University Centre for the Support of Teaching (1989-1992)
Member, APPC Working Group on Part Time/Mature Students (1989-1990)
Member, Joint Senate/Administration Working Group - Length of Term/Scheduling (1989-1990)
Chair, Committee on Curriculum and Academic Standards (1988-1990)
Member, APPC Working Group on Teaching and Learning (1988-1989)
Vice Chair, Committee on Curriculum and Academic Standards (1987-88)
Member, Committee on Curriculum and Academic Standards (1986-1990)
Member, Committee on Curriculum Policy and Instruction (1985-1986)
Member, Working Group for Committee on Curriculum Policy and Instruction (1985)

Member, Sub-Committee for Curriculum Review (1983-1985)

SERVICE OUTSIDE THE UNIVERSITY

Editor of Horizons, the print and online newsletter of First Unitarian Congregation of Toronto http://www.firstunitariantoronto.org/horizons/ (2004- )
Worship Leader, First Unitarian Congregation of Toronto (2001, 2002)
Member, Board of Trustees, Shimer College, Waukegan, Illinois (1991-1996)

Member, Development Committee, Shimer Board of Trustees (1991-1996)

PERSONAL

Citizenship: Canadian
Married, one son

Hobbies: harp, reading and writing fiction, writing poetry, theatre, model trains

Updated
14 Dec 2009

York University, Toronto
© M. Louise Ripley, M.B.A., Ph.D.